Entries by Corrie Lisk-Hurst

Is Your Marketing Collateral Working For You or Against You?
10 Ways to Tell

Brochures, websites, presentation folders, and white papers. Business cards, print and e-newsletters, trade show displays, and blog posts. Sales “scripts,” data sheets, and multimedia presentations. All of these materials, both print and digital, are marketing collateral-“sales aids” that position your company well (or poorly!) in the minds of your prospective customers. Effective, professionally developed marketing […]