Grand Openings, Major Community Events, New Unit Openings and Holiday Open Houses are amazing marketing projects. When they work well, they go off like clockwork. The food is scrumptious, the well-placed flowers are extraordinary. Hundreds of guests flow in the door, greeted by the invited dignitaries; they tour smoothly through a pre-arranged design, visit and speak with professional staff and unwind at beautifully appointed food stations. They leave impressed and awed.
All too often, however, our staff`s schedules are very demanding; details are overlooked, invitations rushed, critical points simply missed with disastrous results.
And is it the right focus for your sales manager?
There are hundreds, if not thousands of details that must be managed to culminate in the perfect event. The assigned manager will need to focus on meetings, phone calls, proofs, invitations, speakers, food, more meetings, follow up and time to strategize and plan for the inevitable crisis.
The Event Planning and Market Strategy Team is headed up by Teresa Shultz, a 20 year veteran of long-term care sales. Teresa, with the help of our consultants will attend to every detail and manage the process from idea development through an unforgettable event.
Contact any Ledgerock Consultant at www.ledgerocksolutions.com