Meet the Ledgerock Health Partners Team

President and Founder

Veronica is a professional sales and management consultant with proven expertise in corporate sales management, sales training, market research, and strategy at the Fortune 500 level. As the Assistant Vice President, Director of Sales Management for HCR-Manor Care from 2000-2009, she gained experience in direct sales and sales management, as well as designing and implementing a world-class sales force training initiative. She has brought that knowledge, as well as experience gained as the Executive Director for the American Lung Association to her work as president and founder of Ledgerock Healthcare Partners. Recent clients include: Mid-Atlantic Healthcare, Genesis Healthcare, Life Choice Hospice, Lexington Health Network and Preferred Care Management Group.

Veronica makes sure that her client healthcare companies understand what it takes to hire, train, and retain world-class salespeople in a highly charged, ever-changing healthcare environment. She has managed a sales force of more than 500, implemented a market analysis research department, and developed and put into practice a CRM system for the largest long-term health care company in the industry. (Under her direction, the department designed, developed, and launched a sales training program for three divisions totaling more than 2,000 salespeople.)

In addition to management and oversight of sales organizations, Veronica and Ledgerock Healthcare Partners support clients in the healthcare industry with important strategic and tactical initiatives such as: implementation of competitive analysis, market feasibility, new hiring techniques, corporate leadership programs, new hire packages, sales and product training materials, and product sales training programs.

West Coast Sales Training and Development

Eric Nelsen has more than 30 years of healthcare sales experience, including 20 years in sales management for skilled nursing business, as well as several years in pharmaceutical sales. He has the hands-on, frontline sales experience necessary to understand the challenges facing any new salesperson who is expected to produce referral business. In addition, he knows how to manage sales teams and develop sales and sales management training programs that help companies get tangible results.

Eric has increased revenue for such companies as Knoll Pharmaceuticals, where he was a sales representative and Field Sales Trainer; Sun Healthcare Group, where he served as Clinical Liaison then Marketing Manager; Kindred where he, and HCR ManorCare, where he managed divisional sales teams.. While at HCR ManorCare, Eric brought extensive hospital experience to the Nurse Liaison program, teaching nurse liaisons how to productively maneuver through the hospitals with ease and use their exposure to physicians and hospital staff to benefit the HCR ManorCare company.

As a result of his successes with the Nurse Liaison program, Eric became the logical choice to join the HCR ManorCare team of National Sales Trainers. In this role, Eric helped develop and roll out Manor Care’s National Sales Training program, assisting in the writing and development of key components and conducting training seminars for Administrators, Executive Directors, corporate management, and field sales staff. This training initiative encompassed Assisted Living, Home Health, and Hospice, as well as the 360+ skilled nursing

Collateral Design and Development

Corrie Lisk-Hurst has worked directly with some of the strongest minds in professional development as a writer, editor, new product developer, and thought partner: the late Bill Brooks (sales and sales management), Dusty Staub and Wayne Gerber (leadership), Dr. Gerald Bell (leadership), and Corliss McGinty (human resources). She served as a business development writer for New Breed, Inc., then as the new product specialist for The Brooks Group, where one of her largest responsibilities was customizing a sales and sales management training curriculum with HCR ManorCare.

From new product development to sales and marketing tools, Corrie brings order to chaos, collaborating with clients to organize their ideas, developing smart, professional solutions that achieve their business objectives. In industries from healthcare to commercial property management, she helps idea-makers and revenue-generators make their presence known and respected.

Corrie earned her BA in art history at Rice University and her MS in technical communication at North Carolina State University. She’s a member of the International Association of Business Communicators, the Association of Ghostwriters, and the Small Publishers Association.

Community Networking

Jody Ashley has worked in the sales, marketing, and client services arena for more than 25 years. A graduate of Boston College’s School of Business, Jody excels at achieving continuous sales growth, as evidenced by her successes in sales at LoJack Corporation and A.W. Hastings, a regional distributor of Marvin Windows. In these sales roles, Jody learned that implementing a skillful networking strategy had a strong positive impact on her sales results.

Then, as her career moved toward strategic development, she tackled a new industry-full-service day spas-proving that networking is a universal opportunity in any industry. As its director, Jody doubled the business of one of the most successful day spas in the area through targeted marketing. More recently, Jody expanded her horizons further, launching a business unit of Local Charm Jewelry, a New Orleans-based company with retail stores across the country. Jody’s marketing and sales acumen have helped her establish a strong presence in the South Central Pennsylvania market.

Jody’s clients have only the highest praise for her tenacity and professionalism. Committed and seemingly tireless, she serves in community leadership roles and is a constant presence at most networking groups in her market. Recent leadership positions she has held are President of Woman’s Network of York and the American Cancer Society Auxiliary.

“Jody embodies the perfect formula for success: She identifies her vision and goal, organizes herself and others involved, guides everyone towards success by setting achievable objectives, and maintains a level of professionalism while showing her personable compassionate self.” – Danielle Lavetan, American Cancer Society

“I have had the pleasure of knowing Jody Ashley personally for over 10 years and in a professional setting for 5 years. Her personal qualities have always stood out; she is a dynamic woman.” – Rebecca Hamberger, client.

Hospital Strategic Partnerships

Dan Wood has more than 30 years of senior healthcare experience. He has worked with skilled nursing facilities and senior living communities in multiple states across the country. Dan’s healthcare career began in California as a licensed skilled nursing administrator, and he advanced to become a Regional Director of Operations and Divisional Vice President at HCR-ManorCare with responsibility for 50 skilled nursing facilities in multiple states.

Throughout his career, Dan has had extensive experience developing relationships and promoting integration with acute, post-acute, and long-term providers and third-party payers across the healthcare continuum. He also has led Employee Relations for a healthcare company with more than 60,000 employees. His varied, extensive operational experience serves as a valuable asset as he assists providers in preparing for the challenges of the various phases of the Affordable Care Act.

Most recently, Dan has focused on preparing skilled nursing facilities for entrance into Accountable Care Organizations. He has worked with Acute Care and Post Acute providers on creating successful partnerships in the Accountable Care Environment.

A graduate of George Washington University with a Master’s Degree in Health Services Administration, Dan is a Fellow of the American College of Health Care Administrators and received certification in Long Term Care Administration.

Customer Service

Ron Retzke has extensive experience in the healthcare sector. As an executive for 20 years with Extendicare Health Services ($1.3 billion of revenue; 27,000 employees; 246 healthcare facilities in 14 states), Ron directed the sales/marketing department and customer service functions. Using his extensive industry experience and knowledge of the Baldrige model, Ron has assisted more than 40 facilities achieve the Silver Quality Award presented by the American Health Care Association.

As a consultant since 2000, Ron has worked with many national and regional companies such as Golden Living Centers, where he conducted service recovery training for all facilities in every region, resulting in a decrease in claims and improved satisfaction levels. He also worked with a number of Special Focus Facilities, successfully turning them around.

At HCR ManorCare, Ron was Director of Quality Projects from 2001-2003, responsible for customer service standards and programs, service recovery, and workshops. During his tenure, HCR ManorCare experienced a decrease in claims. Ron served as Interim VP of Sales and Marketing for Alterra (Brookdale Senior Living) from 2003-2005, restructuring its sales department so that Alterra significantly improved its occupancy during that time. As the VP for Improvement Strategies at My InnerView in 2006, he contributed to the survey report format and conducted marketing, presentations, and improvement workshops. Ron served as the Interim Corporate Director of Sales for Five Star Quality Care in 2010-2011, creating systems for training and managing the sales process. Regional companies like Capri, Harmony, and Senior Living Strategies also have experienced increases in occupancy under Ron’s direction and training.

Operations and Business Acumen

Marci Reihart is a proven leader in the healthcare industry, as well as a seasoned manager of not-for-profit organizations. Marci’s career began in the long-term care industry, where she progressed over 20 years from nursing assistant to Vice President/General Manager of the largest division in the largest nursing home chain in the country. Her experience as Director of Nursing, NHA, Regional Director, and VP/GM gave her a wealth of general operations management skills that make her adept at analyzing and responding to challenging business situations.

Marci’s work in the not for profit sector has included leadership roles in educational institutions, church, and healthcare-related organizations. She has negotiated the purchase of a school from the founding order of Sisters, developed a master campus plan, assisted in the development of multiple strategic plans, and worked in the development arena, participating in multiple capital campaigns and fundraising events.

Marci’s skill set includes comprehensive profit and loss analysis, budgeting, establishing measurement objectives, and identification of key improvement areas. A bachelor’s degree in nursing and master’s degree in business support Marci’s real-world experience in the healthcare and not-for-profit sectors.

Market Strategy and Development

Teresa Shultz is a proven sales professional with nearly three decades of marketing, sales, and sales management experience, much of it in the skilled nursing arena. In addition to managing her own accounts, Teresa spent 15 years hiring, training, and coaching salespeople. As an award-winning sales manager, Teresa was appointed to corporate committees to develop, streamline, and monitor various company-wide marketing/sales practices and standards.

She is especially proud of the Mentorship Training Program for all levels of sales and sales management that she helped develop, implement, and manage. Teresa brings extensive sales training experience to Ledgerock. As a member of the advisory committees tasked with implementing two different sales models at HCR ManorCare, Teresa has deep knowledge about the sales process and strong competencies in training and development. As the designated Lead in a Train-the-Trainer program for one sales model, she was responsible for ensuring that sales managers were training their field staff effectively. Teresa’s personal training style has been called enthusiastic, engaged, and energetic. However, she is just as happy working behind the scenes. From assisting her clients in understanding the competitive marketplace to guiding them through the integration of the right sales and marketing steps, Teresa is expert at developing strategic, results-oriented marketing action plans.

Most effective marketing plans will include well-planned and executed events. Regardless of the industry, Teresa’s Event Planning experience can assist an organization in planning and executing well-attended community or professional events.

Teresa has also gained valuable experience in the non-profit environment as a volunteer with the American Cancer Society. Teresa has brought her skills to her current role as the Co-Chair of the ACS’s annual gala event. Since becoming involved, she has applied her event planning, strategy development, sales, and team management skills not only to assist in growing the committee but to increase revenue/fundraising by well over 25%.